In 2013, I had the very exciting opportunity to rebrand Seattle organization GeekGirlCon. My goal with this project was to improve upon already existing branding to more effectively communicate the GeekGirlCon mission and culture, unify marketing efforts, and help the organization increase its visual presence. This was achieved by streamlining the logo, making subtle adjustments to typography and color palette, incorporating geeky iconography, as well as refining usage guidelines.